Here's To The Crazy Ones

"Here's To The Crazy Ones. The misfits. The rebels. The trouble-makers. The round pegs in the square holes..." The video above is from the Apple "Think Different" campaign. What's unique about the video above is the voice over is by Steve Jobs, and not by the orignial actor who did the spots...

I read a post today from my friend Dr. Bryan Vartabedian, otherwise known as @Doctor_V on twitter. He talked about a band of tweeting pediatricians called "Tweetiatricians" whose name was born at the American Academy of Pediatrics meeting last week. In the post, he says that some liked the moniker, and some didn't. Some said that the name diminished from what pediatricians should be doing on social media. He writes...

I may be the wrong person to be chiming in here.  I’m sometimes accused of taking all of this too seriously.  I do struggle with the balance of levity and leadership.  And I’ve noticed that the more people who watch me, the more challenging it is to be myself in the most transparent sense.

Of course, this made me reflect on our little Family Medicine social media group that was coined #FMRevolution on twitter by my good friend Dr. Jay Lee. If I have been accused of anything, I've been told that I'm not taking all of this serious enough. "Mike, you joke around too much on social media with all of your Doctor Anonymous shenagigans," I've been told in the past.

Maybe it's a generational thing, but doctors are not "joiners" these days. When it started, it was really fun to join a group of Family Docs who used twitter a lot. And, no one thought that #FMRevolution would go from a small little group to being mentioned at the podium by more than one AAFP Board member at our annual meeting.

So, what ever you call it #FMRevolution, #Tweetiatrician, or whatever - the easy part is catching their attention. The hard part is keeping their attention, and even more difficult that that is figuring out a way to turn that feeling, emotion, and camaraderie into action. Whether you're a Family Doc, or Pediatrician, or anyone else. The real power of social media is bringing about change: "...because the people who are crazy enough to think they can change the world, are the ones who do."