The Risk of Rebranding

Since the hugely popular South By Southwest conference starts later this week, this is probably a good topic to talk about. By the way, I'm not going to "SouthBy," although I really wanted to. But, the last few days have been very exciting, yet anxiety provoking for me.

I was in New York City last week working on a social media project with Dr Joseph Kim from Medical Communications Media, Dr. Enoch Choi, the New Jersey Academy of Family Physicians and Einstein College of Medicine. I'll talk about it more in the future, but the project is about Medication Adherence and the use of technology like mobile and social media.

Following about 24 hours in New York, I flew to Baltimore to check out the EMS Today conference where I got to meet many of the social media superstars of the EMS community - and there are a lot of them. I even got to sit in as a guest during their final podcast of the conference. Oh, and did I mention that they VIDEO live streamed about 12 hours of podcasts over the course of 3 days. It was really good stuff.

Anyway during my 24 hours in NYC and my 24 hours in Baltimore, I've come to realize that I have probably hit the glass ceiling of success with the "Doctor Anonymous" internet identity. I have been told this in the past, but I really didn't believe it. I have gotten a lot of social media opportunities over the past few months. But in recent discussions with many people whom I've come to trust, to reach for an even higher potential, I have to let go of the whole Dr. A thing.

I have been very hesitant to do that for a number of reasons. I think that I've done a lot of work in the past (almost) five years in social media. Would that mean throwing all that away and starting over? That is something that I have been asking myself for a long time. The status quo has been screaming out in my mind for months. "Why risk this?" I kept asking myself.

So, I guess I'm announcing that I'm exploring my options to change the direction of my blog and to change the direction of my internet life. As I said on facebook yesterday, "After the last few inspirational days, thinking about building an entirely new social media plan from scratch. Will probably fail, but it's the challenge of innovating that drives me." Stay tuned to what happens, as this long time blog may not be here for much longer...